Digital Marketing Specialist Job at 1-Stop Design Shop, Inc., Bedford, MA

ZGRPTU9ZNzdZbEFsem5aNU1nb3Rpc1hZcGc9PQ==
  • 1-Stop Design Shop, Inc.
  • Bedford, MA

Job Description

Job Description

Job Description

Job Summary

We are seeking a Digital Marketing Specialist to join our team! The ideal candidate should have at least 2-5 years of experience in Digital Marketing including SEO/SEM, marketing database, email, social media and advertising campaigns within multiple channels (Google, Facebook and others). With a proven track record of improving local small business website rankings and traffic. The ideal candidate has previous experience in a marketing role, has excellent communication skills, and can work well both independently and as part of a team.

Responsibilities:

  • Craft Impactful Local SEO Strategies: Develop and implement cutting-edge local SEO strategies tailored to small business websites. This includes optimizing on-page elements, enhancing technical SEO, conducting thorough keyword research, performing competitor analysis, and driving content strategy to boost online visibility.
  • Proactive Site Audits & SEO Metrics: Regularly audit websites to ensure peak performance, track essential SEO metrics, and uncover opportunities for improvement. Your keen eye will spot trends and drive enhancements that propel our clients to the top of search results.
  • Data-Driven Insights & Optimization: Analyze site traffic and user behavior to unearth valuable insights. Use this data to refine strategies and create targeted opportunities that elevate user experience and engagement.
  • Lead Comprehensive Digital Marketing Campaigns: Strategize, plan, and execute all-encompassing digital marketing efforts, including SEO/SEM, database marketing, email campaigns, social media, and display advertising, ensuring each campaign hits the mark.
  • Masterful PPC Campaign Management: Take charge of PPC campaigns from start to finish—launch, manage, optimize, and organize campaigns, primarily within Google Ads, to maximize client ROI and drive impactful results.
  • Collaborative Vision Execution: Work hand-in-hand with other departments to ensure our company’s message and vision are seamlessly integrated into every digital touchpoint, maintaining brand consistency and impact.
  • Engage & Grow Social Media Presence: Design, build, and sustain a strong social media presence that captivates audiences, driving engagement and growth across platforms.
  • Performance Measurement & Optimization: Measure and report on the performance of all digital marketing campaigns, evaluating against key goals like ROI and KPIs. Use insights to continually optimize spend and strategy for even greater success.
  • Trendspotting & Strategic Adjustment: Stay ahead of the curve by identifying emerging trends and insights. Use this knowledge to fine-tune campaign strategies, optimize budget allocation, and enhance overall performance.

Requirements and Education:

  • 2-5 years of marketing experience, with a focus on local small businesses.
  • Proficiency in website analysis tools like Google Analytics and Google Search Console.
  • Strong knowledge of on-page optimization, technical SEO, keyword research, link building, and content strategy.
  • Ability to work both independently and collaboratively in a fast-paced environment, with a willingness to give and receive team feedback.
  • Excellent copywriting and editing skills.
  • Proficiency with major digital marketing channels and social media tools (Google Ads, Meta Business Suite, iContact, SocialPilot, HubSpot, etc.). Paid social experience is a plus.
  • Experience with photo and video editing tools like Canva and Adobe.
  • Strong knowledge of WordPress/Elementor.
  • Experience managing and optimizing business listings on platforms like Google Business Profile and Apple Maps Business Connect.
  • Excellent analytical, problem-solving, and communication skills.
  • Understanding of HTML, CSS, and JavaScript as they relate to SEO best practices.
  • Agency experience, including creating custom SEO reports and client presentations, is a plus.
  • Bachelor’s degree in Marketing, Communications, or Business. Sales and customer service experience preferred.

About 1-Stop Design Shop:
We are a fast-growing, full-service digital marketing and design agency. We are One-Stop That Has It All, providing branding, design, custom printing, apparel, promotional items, web design, SEO, pay-per-click management, and social media management services to small to medium sized businesses. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

  Benefits/Perks

  • Competitive Compensation
  • Excellent Work Environment
  • Career Advancement Opportunities
  • Creative Casual dress code
  • Laid-back work environment
  • Flexible schedule
  • Committed to an effective work/life balance for all employees
  • Paid Time Off with 11 Paid Holidays
  • Small team environment (be heard and have an impact)
  • Free coffee and tea (always!)
  • Employee benefits (health/dental/life/vision insurance, and 401k options)

Job Tags

Holiday work, Casual work, Local area, Flexible hours,

Similar Jobs

Molina Healthcare

Claims Examiner (Medical) -Remote In Florida Only Job at Molina Healthcare

 ...remote; however, all candidates must reside in the state of Florida . Those with Health Insurance call center experience are encouraged to apply. This is an entry level position where you have the opportunity for growth & advancement. As a Claims Examiner, you... 

Frontier Medicines

Senior/Principal Scientist, Disease Biology Job at Frontier Medicines

 ...role requires at minimum a PostDoc in molecular biology and/or cellular biology of cancer, with at least 4-8 years of relevant pharma/biotech experience, or PhD with at least 8+ years of relevant pharma/biotech experience. Requirements What will you be doing?... 

First Analysis

Investment banking analyst 2024: New opportunity Job at First Analysis

 ...emerging high-growth segments in technology and healthcare, both through our venture capital investments and through First Analysis Securities Corp. (FASC), which provides investment banking and related services. FASC is a FINRA-registered broker-dealer and member SIPC. Our... 

3-D Electric LLC

Journeyman Electrician Job at 3-D Electric LLC

Job Description Job Description Light residential and commercial work.

Pactiv Evergreen

Manager, Continuous Improvement Job at Pactiv Evergreen

 ...aLean Management Systemto run our facilities, as well as optimizing plant performance by ensuring a flawless implementation of the Pactiv Evergreen Production System (PEPS).ResponsibilitiesBridge the gap between technical and operational teams, executing a range of CI...