Our Company IBISWorld is a global leader in industry market research with a loyal following of the world's elite businesses. How did we come to be a global leader? It's all about our people...and we are looking to add even more talented people to our growing marketing team. IBISWorld is a place where we love coming to work every day, but also offers flexible, hybrid working arrangements because we know work life balance is important to your success. Do you want an environment where decisions are made together? Are you looking to play an integral role to the strategic growth of a company? Are you wanting to take the next step in building something bigger where you can influence strategic company outcomes from the bottom up? At IBISWorld, our people are our most important asset. Our offices are filled with professionals who work hard for our clients, and love to have fun. We promote a supportive and collaborative environment where management is invested in your development and growth. Be part of a marketing team that can influence the way we think about our clients, products, and business growth. The Role: The Email Marketing Specialist will drive our email marketing efforts to minimize any friction along the prospect and buyer journey to help maximize revenue. This role will be responsible for the execution of email marketing automation as part of IBISWorld's global Marketing and Customer Experience strategy. Your goal will be to develop and coordinate a global email marketing strategy and facilitating integrated marketing communications, while ensuring email marketing best practices are upheld. The Email Marketing Specialist's role sits on our Go-to-Market team and is responsible for collaborating with marketing, customer experience, and product teams, to meet business objectives. Key Duties: Campaign set-up, testing, tagging, accessibility, scheduling, and deployment. You will work with internal teams for key email elements such as imagery, landing pages, content, and data to develop and execute integrated email campaigns that directly support business objectives; ensure creative and messaging is correct and agnostic across all channels. Champion continuous advancement of our email marketing capabilities and work with international teams to effectively communicate these tactics. • Work with internal teams to build and maintain database segments. Execute audience segmentation strategies and perform content/offer testing to optimize email campaigns. Implement, manage and optimize relevant triggered and automated campaign journeys. Design campaigns that are aligned to customer segments, and ensures email content is aligned to appropriate stages in the buyer's journey. Manage end-to-end email and push notification campaigns, including planning, coordinating, segmenting, targeting, set-up, QA, testing, reporting and automated customer journeys optimization. Build and publish digital forms, including demo request, gated download, and survey forms. Conduct A/B testing to optimize email performance against key KPIs. Performance Expectations: Develop and execute ad-hoc campaigns and automated nurture sequences to support online lead generation and product launches to meet business revenue goals and growth targets. Measure and report performance of all email marketing campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results. Track and analyses campaign results, communicate findings with internal teams and action key findings. Maintain and grow client email data lists within Pardot/Marketing Cloud Account Engagement and Salesforce Maintain and improve email reputation by implementing best practices, monitoring sender reputation and troubleshooting issues to maximize inbox placement and engagement. As the successful candidate, you will have:
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