Overview: We are seeking a dynamic Event Marketing Specialist to lead the marketing efforts for our upcoming in-person activation/event. The ideal candidate will be responsible for driving awareness, excitement, and participation leading up to the event, ensuring a high turnout of engaged attendees and successfully booking participants for the event. Key Responsibilities: Event Awareness & Promotion: Develop and execute a comprehensive marketing strategy to build excitement and awareness around the event, using both online and offline tactics. Leverage digital channels (social media, email marketing, event platforms) to create buzz and engage target audiences. Craft compelling messaging and visuals that reflect the event's excitement, exclusivity, and entertainment value. Coordinate pre-event promotional campaigns, including countdowns, teaser content, influencer partnerships (host), and media buys. Participant Recruitment: Drive sign-ups and bookings for Game Show participation by engaging key target groups. Manage registration processes and participant follow-ups to ensure a seamless experience from sign-up to attendance. Implement creative recruitment strategies to reach diverse audiences and incentivize participation (e.g., referral programs, contests, VIP access). Partnership & Community Engagement: Collaborate with ADWNY to co-promote the event. Cultivate relationships with media outlets and partners to secure event coverage, interviews, and promotional opportunities. Event Communication & Branding: Ensure consistent messaging and branding across all promotional materials and communication. Write and design promotional content including social media posts, email newsletters, and banners. Maintain a strong online presence for the event through timely and engaging updates across social platforms. Performance Tracking & Optimization: Monitor marketing performance, track KPIs, and adjust strategies as needed to maximize outreach and participation. Use data-driven insights to continuously refine marketing efforts for better results. Report on campaign performance, engagement rates, and booking conversion rates. Requirements: Proven experience in event marketing, especially for in-person events with a focus on engagement and attendance. Strong understanding of digital marketing, content creation, and audience engagement strategies. Excellent communication, project management, and organizational skills. Experience working with influencers, media outlets, and community partnerships to amplify event reach. Ability to work independently, creatively, and under tight deadlines. Preferred Qualifications: Experience in marketing experiential events or game-based activations. Ability to build and maintain relationships with a wide range of stakeholders. Familiarity with event management software and CRM tools. Magnet Media
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