Job Description

Marketing & Pr Associate

The John Gore Organization is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London's West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth.

$24.00/hour

FLSA Status: Non-Exempt

Summary

The Marketing & PR Associate is a vital member of the Broadway Across America Midwest team assisting the Regional Director of Marketing & PR on all initiatives throughout the Broadway In Cincinnati season of shows presented at the Aronoff Center as well as serving as a resource to partner marketing teams in Columbus, Nashville and Pittsburgh. The associate works in conjunction with our national marketing team as well as local presenting and venue partners and assists in the tactical implementation and administration of Midwest advertising.

Duties and Responsibilities

• Working with designers to create all electronic, print and digital ads and collateral for all shows and season subscription campaigns, facilitating internal and show approvals for those ads, then trafficking final creative to media and printers
• Supporting execution and tracking of media plans for all shows and assists in communication with media reps, vendors, press agents, and venue partners.
• Works with Director of Marketing & PR on creation of content, strategy, and targeting on email communications, verifies, schedules and reports on all SMS, mobile app, and email communications.
• Managing social media channels for Broadway in Cincinnati including monitoring activity, customer service, and producing social content and promotions as well as providing reporting on performance including ROI of paid campaigns and performance of targeted initiatives.
• Collaborate with BAA national digital team in the planning, booking, execution, and reporting of digital ad campaigns.
• Supporting Marketing & PR Director with press interviews and events, including escorting talent and overseeing interviews
• Writing press releases and media advisories
• Maintaining press database and identifying new press leads
• Managing Opening Night press invitations and RSVPs, attending all opening nights and staffing press table
• Assisting with execution of special events and promotions, subscriber events and post-show events
• Maintaining press clipping archive and create PR reporting for shows, maintain BiC press resource site
• Managing event listings on community arts sites
• Works with BAA to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting.
• Facilitating Encore program proofing and content
• Actualizing marketing budgets and ad settlement delivery for each show and for season campaign
• Position may include guest service, basic graphic design, some content writing.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Cooperation
  • Establishes and maintains effective relationships
  • Active listener
  • Offers assistance and support to co-workers
  • Works cooperatively in group situations
  • Willing to jump in from day one and grow as a Marketing professional
  • Adaptability
  • Able to work around unexpected changes of circumstance or workload
  • Modifies a planned course of action based on new circumstances
  • Changes communication style to achieve the best results
• Functional Competencies
  • Proficient in Excel, Word, Power Point, Social Media Management
  • Strong organizational skills
  • Attention to detail, Proof-reading, copy-editing skills
  • Multitask and time management
  • Team Orientation
  • Fosters team cooperation
  • Understands team roles and responsibilities
  • Supports group problem solving
  • Active contributor within the team
  • Able to work with multiple personalities

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor's Degree in Communications, Marketing, Theatre or Arts Administration preferred.

Communication Skills

• Attention to detail, excellent writing skills and strong proof-reading and copy-editing skills are essential.
• Ability to work on multiple projects at a time with good time management skills in order to meet deadlines.
• Ability to take a positive team approach to working with co-workers locally and on national teams.
• Graphic design, photography or video experience not essential, but is a plus.
• Familiarity with and enthusiasm for theatre is preferred.
• Ability to read, analyze, and interpret advertising plans and reporting.
• Ability to write marketing copy that conforms to prescribed style and format.

Critical Thinking

• Strong analytical and problem-solving skills.
• Able to create dynamic marketing strategies under the direction of the Director of Marketing for each show to maximize visibility with target audiences.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is occasionally required to:

• Sitting, standing, and working on a computer
• Restock venue collateral
• Help arrange front of house signage
• Escort talent or greet guests

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

• An open office environment with frequent interruptions and employee traffic.
• Noise and distractions from productions and/or an active office setting
• Must be willing to travel between cities and work nights and weekends as needed with reliable transportation

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Equal Employment Opportunity

The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The John Gore Organization's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from

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