The Social Media & Digital Community Manager leads the College's social media marketing and digital community building efforts. They must be a creative and strategic thinker who can identify, develop, and leverage new opportunities in the constantly evolving realm of social media. Working with colleagues, this person will play a critical role in content development and distribution. This position requires some evening and weekend hours.
This is an exempt position with a pay range of $60,000 - $75,000.
Responsibilities
* Leads, maintains and enhances a social media and digital marketing strategy with short- and long-term objectives
* Manages a day-to-day social media content calendar that delivers the College's key messages and encourages dialogue across various social media platforms (e.g., Facebook, X, LinkedIn, YouTube, Instagram, TikTok, etc.)
* Leads efforts to build online communities, engage Hamilton's audiences, and coordinate targeted digital outreach to achieve institutional goals
* Researches standards, best practices, trends, and breakthroughs in social media, communicating results and recommendations to Communications & Marketing colleagues
* Uses current social media trends and best practices to determine which channels are most effective for reaching target audiences
* Guides and educates campus constituents (academic departments, athletics, student life, admission, etc.) on social media guidelines and best practices for representing Hamilton College
* Monitors the effectiveness of Hamilton's social media strategy, devises benchmarks, and makes recommendations for how the team can develop collateral that will engage the target audience(s) across various platforms
* Coordinates organic and paid social media, search and display marketing campaigns
* Research, track, and analyze audience behaviors and trends and implement research into social and digital campaigns
* Develop and monitor campaign budgets
* Prepare reports with analytics on the overall performance of various campaigns
* Devises strategies that use social media tools to reach media outlets and key higher education leaders and reporters in collaboration with the Senior Director of Media Relations
* Assists with managing a social media content producer and a team of students responsible for photography and some video production
* Researches digital engagement characteristics, habits, and trends by prospective students, parents, and alumni
* Makes a reasonable effort to become involved in the Hamilton community
* Attends professional development activities as made available
* Other duties as assigned
Hamilton College...Job Description Go Healthcare is seeking a travel nurse RN Labor and Delivery for a travel nursing job in Arlington, Virginia. Job Description & Requirements ~ Specialty: Labor and Delivery ~ Discipline: RN ~ Duration: 13 weeks ~36 hours per week ~ Shift...
...insurance if you plan to drive your own vehicle *Stated earnings of 24.22 per hour are based on median earnings of drivers in Stamping Ground from 2024-12-30 to 2025-01-27. Actual earnings vary, depending on factors like number of trips completed, time of day, and location...
...RESPONSIBILITIES Acts as the primary support contact for their Epic application in the Inpatient team. Designs, builds, and tests the system... ...related field is required. Experience as an Epic application analyst preferred but not required. Experience specifically in Epic...
Family Law Paralegal NeededHerrling Clark, Appleton, WI - Full-timeHerrling Clark Law firm is currently looking for a Paralegal to assist in the efficient and economic delivery of legal services by developing and standardizing procedures and forms, researching new law...
...adjustments Hospital ULTRASOUND FOR 6 WEEKS 5/12-6/21 Work hours 8 am to 5 pm Monday through Friday with an hour lunch On call from 5pm to 8 am Monday through Thursday and 5pm Friday to 8am Monday. This is the only US position and will be required to...