Job Description

Job Description

Job Description

About the Role

The Breastfeeding Resource Center (BRC) is a nonprofit organization committed to providing expert lactation support, education, and advocacy for families throughout the greater Philadelphia region. For more than 20 years, BRC has helped families thrive through compassionate, evidence-based care. To help spread the word about the great work the BRC does, we are seeking a Part-Time Social Media & Digital Engagement Coordinator to join our team.

This person will play a key role in telling BRC’s story, growing our online community, and driving engagement across digital channels. The ideal candidate is creative, data-minded, and passionate about maternal and family health. This role will directly support our strategic roadmap goals: expanding visibility, increasing donor and sponsor engagement, and strengthening our digital impact ahead of BRC’s 25th anniversary.

Key Responsibilities

Content Strategy & Planning

• Develop and execute a social media strategy that aligns with BRC’s mission and annual strategic goals (awareness, donor growth, referral partnerships).
• Plan and schedule weekly content by theme (e.g., “Story Tuesday,” “Ask Me Anything Thursday,” “Impact Friday”) to ensure consistent and varied storytelling.

Content Creation & Storytelling

• Create high-quality, engaging posts, videos, and graphics for Facebook, Instagram, LinkedIn, YouTube, and newsletters.
• Highlight stories from BRC families, staff, and community partners to showcase impact and inspire engagement.
• Capture and edit photos and short-form videos during events and visits to use across campaigns.

Community Engagement

• Monitor comments and messages; respond in BRC’s tone—warm, inclusive, and supportive.
• Build and nurture relationships with families, donors, healthcare partners, and sponsors online.

Campaigns & Collaboration

• Partner with the Executive Director and Board to promote classes, fundraisers, and initiatives.
• Collaborate with contractors or staff working on website updates, analytics, and email marketing to ensure unified digital messaging.
• Support sponsor and referral partner visibility through coordinated posts, mentions, and shared stories.

Analytics & Reporting

• Track and report on engagement, growth, and conversion metrics (donations, clicks, shares, new followers).
• Use analytics tools (GA4, Meta Insights, Constant Contact reports) to identify trends and recommend data-driven improvements.
• Maintain a simple monthly dashboard summarizing digital performance and progress toward key goals (20% increase in donate page clicks, engagement growth, etc.).

Brand Consistency & Accessibility

• Ensure all digital content reflects BRC’s voice and inclusive mission language (supporting all families—breastfeeding, chestfeeding, and beyond).
• Use accessible design practices and clear, empathetic messaging in all materials.

Qualifications

• 2+ years of experience in social media management, communications, or marketing (nonprofit or mission-driven experience preferred).
• Excellent writing and storytelling skills; ability to craft content that informs, uplifts, and drives engagement.
• Proficiency with Canva, Meta Business Suite, and scheduling/analytics tools (e.g., Later, Hootsuite, Buffer, GA4).
• Experience managing Facebook, Instagram, LinkedIn, and YouTube accounts.
• Photography and/or short-form video skills for capturing real stories and events.
• Organized, proactive, and comfortable managing multiple projects independently.
• Interest in maternal health, family services, and community-based impact.

Job Tags

Similar Jobs