Job Description

Job Description

Job Description

About us:

Glowbar is a skincare company with a people-centric mentality. Our singular mission is to help people feel confident in their skin, so we created the first-to-market, custom, 30-minute facial experience to make skincare more accessible, efficient, and effective. Each studio is equipped with expert estheticians who provide professional-grade results at an affordable price-point.

After launching in New York City in 2019, Glowbar has quickly scaled with locations across the northeast with national expansion on the horizon. As we continue to grow, we aim to maintain the special glow that sets us apart from traditional spas.

We are a team of hardworking and passionate individuals who are dedicated to helping people take care of their skin. Our team embodies our shared core values, and we aim to create a safe and supportive environment for everyone at Glowbar. We integrate these values into our everyday practices and are culture carriers that pride ourselves on being:

• Driven: We are goal-oriented and results focused

• Outgoing: We are passionate about our team and clients in everything we do

• Problem Solving: We are scrappy problem solvers considering every option

• Enthusiastic: We are warm and lead with positivity

• Self-Aware: We understand our impact on others

• Trustworthy: We are dependable and depended upon. We are strongest when we work together

Role:

Join a rapidly growing brand where you’ll have the chance to shape our email and SMS marketing strategies from the ground up. You’ll also be free to innovate and test new strategies, from launching SMS campaigns to refining client segmentation. If you thrive in an entrepreneurial environment and love building from the ground up, this could be the role and team for you.

Glowbar is seeking an Email and SMS Marketing Specialist to own execution for the brand’s email and SMS channels. Reporting to the Sr. Director of Marketing, this role will be an integral part of the marketing team, responsible for driving revenue via appointments and increasing LTV from members. In addition to segmentation, automation, and reporting, this team member also has a strong perspective on email creative and is able to craft their own campaigns in Canva or a similar platform. The ideal candidate thrives in a fast-paced environment, is scrappy and resourceful, and has strong creative sensibilities.

Responsibilities include (but are not limited to):

• Lead Email and SMS Marketing Execution:

  • Execute against Glowbar’s Email and SMS strategy by implementing high-impact initiatives across the client lifecycle that drive bookings and improve member retention.

• Support SMS Launch:

  • Partner with Glowbar’s Sr. Director of Marketing to launch SMS via campaigns and automation, unlocking a new channel to drive bookings and member retention.

• Own Email and SMS Calendar:

  • Partner with the rest of the marketing team and other cross-functional departments to build a thoughtful calendar across email and SMS (inclusive of promotions) that helps us hit business goals.

• Drive Email Creative:

  • Copy: Craft concise and compelling copy in Glowbar’s brand voice to support business goals.

  • Design: You have solid design sensibilities, a strong POV on effective email creative, and know how to whip up a visual in Klaviyo, Canva, Adobe Illustrator, or a similar platform.

• Build Audience Segmentation:

  • You have experience with segmentation and will build segments to support campaign and automation strategy in partnership with Glowbar’s Sr. Director of Marketing.

• Maintain and Optimize Automation:

  • Email automation is the backbone of Glowbar’s marketing program. You will own maintenance of our existing automation, share ideas for optimization, and action against testing plans.

• Own Reporting and Testing:

  • Analyze email performance metrics to continuously improve campaign effectiveness across email and SMS.

  • Conduct A/B tests and regularly share out learnings to improve email and SMS performance and drive bookings.

• Troubleshoot Integration Challenges:

  • Partner with the Sr. Director of Marketing to troubleshoot integration challenges with Klaviyo and problem-solve when challenges arise.

Qualifications:

• 3+ years of experience in email marketing for D2C businesses, preferably a retail services business

• Experience working in Klaviyo

• Proven track record of executing successful email and SMS programs in a D2C environment

• Experience with A/B testing, segmentation, and personalization strategies

• Strong analytical skills with the ability to derive actionable insights from data and translate them into revenue-driving initiatives

• Working knowledge of email design best practices

• Familiarity with Canva, Illustrator, or another design tool

• Exceptional attention to detail, communication, and organizational skills.

• Ability to work in a fast-paced, dynamic environment

• You are an inquisitive problem solver by nature

• Exceptional written and verbal communication skills

• Bonus points if you have experience working with Boulevard and a passion for skincare!

Salary Range: $70,000 - $80,000

Physical and mental health, personal development, and work-life balance are key to growth and well-being. In addition to our generous pay rates, our comprehensive benefits extend well beyond the average and are valued at close to $10k annually. We want you to be your best self both in and outside of our studios, and we are proud to offer a variety of generous benefits to support this, which can include…

• Medical, dental, and vision insurance is largely paid for by Glowbar

• Paid Time Off

• Paid Sick Leave

• Paid Holidays

• Short and Long Term Disability Insurance

• Life Insurance

• Commuter benefits

• Accident and Critical Illness Insurance

• Employee Assistance Program (EAP)

• Annual Glowbar Membership with 2 guest passes

• Employee discounts on retail product

• Reliable schedules

• Community giveback

• Friends and family discounts

• Team member referral bonuses

• Career advancement and continuing education opportunities

• Discounts at a vast array of lifestyle brands, services restaurants, theme parks, and more

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