Job Description

Job Description

Job Description

A growing, chef-driven hospitality group with six successful upscale casual dining locations across New York Cityand more on the way. Known for delivering warm hospitality, vibrant culinary experiences, and stylish atmospheres, is looking for a creative and strategic Marketing & Social Media Manager to shape and grow our brand voice across digital and physical platforms as we continue to expand.

About the Role:

The Marketing & Social Media Manager will lead all brand, content, digital, and local marketing efforts across our restaurant portfolio. This role requires both big-picture thinking and hands-on execution. Youll collaborate closely with ownership, culinary, and operations teams to build campaigns, grow engagement, and drive guest trafficboth online and in-store.

Key Responsibilities include but are not limited to:

• Own and evolve the groups brand identity across all locations, ensuring consistency in voice, tone, and visual presentation
• Manage all social media platforms (Instagram, TikTok, Facebook, LinkedIn), creating engaging, on-brand content and growing audience engagement
• Develop and execute seasonal marketing campaigns to support openings, menu launches, events, and key business initiatives
• Oversee digital marketing strategy including email newsletters, paid social, SEO, and partnerships
• Coordinate photography and video shoots; manage asset library and content calendar
• Support local marketing initiatives and community partnerships for each location
• Monitor performance metrics (engagement, ROI, traffic) and adjust strategy accordingly
• Collaborate with PR team and external partners on media outreach, influencer engagement, and brand storytelling
• Maintain brand presence across all customer touchpoints (in-store signage, packaging, collateral, website, etc.)
• Stay on top of hospitality and social trends to keep the brand fresh and culturally relevant

Qualifications:

• 5+ years of experience in hospitality, lifestyle, or consumer brand marketing
• Strong portfolio of content and campaigns across digital and social platforms
• Deep understanding of NYC hospitality scene and digital audience behaviors
• Skilled in social strategy, creative direction, and content creation (photo, video, copy)
• Proficiency in Adobe Creative Suite, Canva, Google Workspace; basic video editing a plus
• Experience managing paid media, email marketing, and analytics tools (Meta Ads Manager, Mailchimp, etc.)
• Highly collaborative with excellent communication and project management skills
• Strategic thinker who also enjoys rolling up sleeves and executing
• Passion for great food, hospitality, and brand storytelling

Compensation & Benefits:

• Consistent schedule and flexible work-from-home options
• Gold-tier insurance: 75% company contribution toward all plans, including family coverage
• 401(k): Company match up to 6%
• Paid Time Off and Parental Leave
• Complimentary Gym Membership
• Commuter Benefits, FSA, and Dependent Care Accounts

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