Job Description

Looking to gain hands-on experience in brand management while you're still in school? Look no further! Dreyer’s Grand Ice Cream is seeking a dynamic and curious marketing intern to support the largest ice cream brand in the United States, Häagen-Dazs! In this role, you’ll collaborate with our Häagen-Dazs brand team and get a behind-the-scenes look at what it takes to run a billion-dollar brand.

This internship begins in the Fall and runs for 4 months. While a marketing major is preferred, it’s not required, so if you’re passionate about brand management and ready to dive into a fast-paced, fun, and flavorful environment, we’d love to hear from you!

What You’ll Do

• Support Execution of Marketing Communications: creative development, copy review, content planning, and social/digital campaign coordination.
• Example: Contribute to the planning of our seasonal marketing campaign—helping with paid social asset development, reviewing creative copy, and organizing timelines for digital and influencer content.
• Support Critical Base Business: assisting with projects and analysis by performance tracking, business reporting, and opportunity assessment.
• Example: Support weekly brand performance reviews by pulling sales data, identifying trends, and updating reporting dashboards.
• Contribute to Brand Growth Opportunities: support and analyze consumer research, identify category trends, evaluating competitors.
• Example: Supporting the launch of new 2026 product innovations with consumer trend data analysis, competitive benchmarking and conducting product tastings
• Promote, Plan and Execute Activations: drive brand awareness through brand activations, events, and promotional efforts.
• Example: Coordinate elements of the seasonal campaign such as product sampling activations, influencer gifting, and out-of-home advertising placements.
• Support Future Products from Pipeline to Execution: partner with agencies and internal teams to support projects from briefing through execution.
• Example: Participating in agency briefing sessions and tracking deliverables for a multi-channel campaign launch.

What We’re Looking For:

• Currently pursuing a Bachelor's degree (Marketing, Business, Communications, or related field preferred but not required)
• Strong interest in brand management and consumer marketing
• A creative thinker who’s also comfortable working with data and drawing insights from analytics
• Excellent communication, organization, and project management skills
• Self-starter who’s eager to learn, collaborate, and contribute

What You’ll Gain

• Real-world experience in brand marketing and exposure to a high-performing marketing team
• Hands-on involvement with campaign development, product innovation, and brand strategy
• Mentorship and learning opportunities from seasoned brand marketers
• The chance to make an impact on a globally recognized brand

The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The pay scale disclosed below has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Dreyer’s Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is $25 per hour .

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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