Job Description

1. Develop and execute marketing strategies for English-speaking markets, aligning with the brand's global positioning and target market insights;
2. Plan and manage digital advertising campaigns (Facebook/Instagram, YouTube, Google Ads, etc.), including creative direction, budget allocation, performance tracking, and ROI optimization;
3. Organize and manage influencer/KOL partnerships, including outreach, collaboration planning, content delivery, and performance tracking;
4. Manage online user communities (such as Discord, Reddit, Facebook Groups, etc.) to enhance user engagement, brand loyalty, and community growth;
5. Oversee the brand’s social media accounts (Instagram, Twitter, YouTube, TikTok, etc.) in English-speaking markets, ensuring consistent content output and audience interaction;
6. Gather market insights and user feedback, conduct competitor analysis, and provide actionable suggestions to refine brand messaging and market approach.

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