Job Description

Job Description

Job Description

Social Media & Digital Marketing Specialist

McBride Homes has an exciting opportunity for a Social Media & Digital Marketing Specialist to work closely with the marketing team and executive leadership to help organize and implement the marketing strategy. The Social Media & Digital Marketing Specialist will be responsible for enhancing our online presence and engaging our audience. McBride is Missouri's largest homebuilder and is an industry leader in residential new home construction. We have built over 40,000 homes across the St. Louis area and have been in business over 75 years. This is an in-office position located in our new state-of-the-art facility in Chesterfield Valley.

At McBride Homes, we work hard but also have great company perks. McBride offers competitive compensation, outstanding benefits, 401(k) plan with matching contribution, paid vacation, and many company outings!

Top reasons to work with us:

• Great company culture and team-based environment
• State-of-the-art software and technology
• Diverse and exciting projects
• Onsite fitness center

Salary: $65,000 /year, and an annual discretionary bonus opportunity

Responsibilities include:

• Develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) including writing, scheduling, and publishing content.
• Manage content calendars, ensuring alignment with promotional campaigns and company goals.
• Collaborate with the content creator to curate and schedule high-quality visual content.
• Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor social media trends and analytics to optimize performance and engagement.
• Help implement digital marketing strategies, including PPC and digital campaigns.
• Oversee and optimize the company's Google Business Profiles, ensuring accurate business information, responding to customer reviews, and posting updates to enhance local search visibility and engagement.
• Adhere to project deadlines and provide status updates on a regular basis to management.
• Strong organizational skills that reflect ability to prioritize, track, perform, and report on multiple tasks seamlessly with excellent attention to detail. Appreciation of deadlines is essential.

Requirements include:

• Experience in social media management and digital marketing (5+ years preferred).
• Familiarity with social media analytics tools.
• Strong writing and communication skills.
• Knowledge of Google Analytics and online advertising effectiveness.
• Ability to work collaboratively in a team and manage multiple initiatives.

McBride is an equal opportunity employer.

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